Have you ever wondered why so many businesses are advertising their opportunity as an easy home based business? Maybe like so many others, you have excused the idea thinking that if it’s that simple then everyone would do it. The “why isn’t everyone doing it” type of question is a classic naysayer response. Naysayers are the people who always have a reason or an excuse not to do something. Concerning the easy home based business ads, I am actually on the side of the naysayers and I’ll explain why.Easy home based business ads have become popular for no other reason than a company meeting the demands of the public. To prove this, just stop and evaluate the world of advertising as a whole and it won’t be long before you figure out almost all marketing is aimed at convenience. You see, we live in a world where instant gratification is a priority. We are living in a time where people want things, and they want them now. Hardly anyone has enough patience for the long haul, and rare is the person with enough perseverance to work until success happens.Why Promote An Easy Home Business If It’s Not Really Easy?The easy home based business promotions are comparable to the magic diet pill that allows you to shed the pounds effortlessly. Logically, do you believe the success rate with these types of programs is high or low? If you are answering with a swift low, you would be correct. Still, countless numbers of people are buying into the idea that results will miraculously appear.If you are setting up a marketing campaign for your product or service, what is the first thing you do? You would begin by asking what would appeal to your potential customers. In other words, you are looking for an attention grabber. Since most of the population is searching for a quick fix, or an easy solution to their problem, why should making money be any different? Promoting an easy home based business is simply a means to attract an audience who want to solve their money issues easily.How To Avoid The Easy Home Based Business BaitFirst, you must evaluate what is motivating you to start a business, or more importantly, an easy home based business. If it’s a quick fix to your money shortage issue that you seek, you’ll only find frustration. Overnight success is extraordinary in any line of work. If your goal is to produce a big return with little invested, this too will be a source of disappointment. That is the equivalent of praying to hit the lottery jackpot even though you failed to buy a ticket. I am not suggesting you put your faith in the lottery either, unless you wish to chase fantasies. When you chase fantasies poverty awaits you.Next, you should evaluate the risk and reward ratio. Typically, if there is little risk involved, the reward is little as well. This does not mean that the monetary investment needs to be massive in order for your return to be significant. However, if the investment is so insignificant that you can make a decision without even thinking about it, it usually means you will have to work harder or work longer to yield a substantial return. Also, when it is a lower risk proposition, procrastination or inactivity becomes quite easy. Low risk equals low value; low value equals low return which leads to very little overall productivity. The more significant the risk the more you have to lose, and the more it hurts, forcing you to do more activity to avoid the failure. Any opportunity that lists itself as an easy home based business usually means low risk opportunity. A low risk opportunity can be reduced to the idea of “no pain, no gain.”If you are truly seeking a real business that you can make money with, ignore the idea that an easy home based business exists. Yes, people are succeeding in home businesses every day, not because they are easy. Successes and wealth are built through sweat, tears, persistence, and a dedication to mastering new skills. Easy is a fantasy, and if you sow into fantasies you will reap failure and frustration.
A Simple Product Creation and Product Launching Formula
If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.
The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.
The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.
What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.
You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.
The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.
I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.
I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.
Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.
You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.
It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.
Effective Marketing Strategies in Product Creation
Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.
If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.
Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.
For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.
No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.
There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.