Have you ever wondered why so many businesses are advertising their opportunity as an easy home based business? Maybe like so many others, you have excused the idea thinking that if it’s that simple then everyone would do it. The “why isn’t everyone doing it” type of question is a classic naysayer response. Naysayers are the people who always have a reason or an excuse not to do something. Concerning the easy home based business ads, I am actually on the side of the naysayers and I’ll explain why.Easy home based business ads have become popular for no other reason than a company meeting the demands of the public. To prove this, just stop and evaluate the world of advertising as a whole and it won’t be long before you figure out almost all marketing is aimed at convenience. You see, we live in a world where instant gratification is a priority. We are living in a time where people want things, and they want them now. Hardly anyone has enough patience for the long haul, and rare is the person with enough perseverance to work until success happens.Why Promote An Easy Home Business If It’s Not Really Easy?The easy home based business promotions are comparable to the magic diet pill that allows you to shed the pounds effortlessly. Logically, do you believe the success rate with these types of programs is high or low? If you are answering with a swift low, you would be correct. Still, countless numbers of people are buying into the idea that results will miraculously appear.If you are setting up a marketing campaign for your product or service, what is the first thing you do? You would begin by asking what would appeal to your potential customers. In other words, you are looking for an attention grabber. Since most of the population is searching for a quick fix, or an easy solution to their problem, why should making money be any different? Promoting an easy home based business is simply a means to attract an audience who want to solve their money issues easily.How To Avoid The Easy Home Based Business BaitFirst, you must evaluate what is motivating you to start a business, or more importantly, an easy home based business. If it’s a quick fix to your money shortage issue that you seek, you’ll only find frustration. Overnight success is extraordinary in any line of work. If your goal is to produce a big return with little invested, this too will be a source of disappointment. That is the equivalent of praying to hit the lottery jackpot even though you failed to buy a ticket. I am not suggesting you put your faith in the lottery either, unless you wish to chase fantasies. When you chase fantasies poverty awaits you.Next, you should evaluate the risk and reward ratio. Typically, if there is little risk involved, the reward is little as well. This does not mean that the monetary investment needs to be massive in order for your return to be significant. However, if the investment is so insignificant that you can make a decision without even thinking about it, it usually means you will have to work harder or work longer to yield a substantial return. Also, when it is a lower risk proposition, procrastination or inactivity becomes quite easy. Low risk equals low value; low value equals low return which leads to very little overall productivity. The more significant the risk the more you have to lose, and the more it hurts, forcing you to do more activity to avoid the failure. Any opportunity that lists itself as an easy home based business usually means low risk opportunity. A low risk opportunity can be reduced to the idea of “no pain, no gain.”If you are truly seeking a real business that you can make money with, ignore the idea that an easy home based business exists. Yes, people are succeeding in home businesses every day, not because they are easy. Successes and wealth are built through sweat, tears, persistence, and a dedication to mastering new skills. Easy is a fantasy, and if you sow into fantasies you will reap failure and frustration.
7 Keys to Joining the Right Home Based Business For You
If you are seriously looking at starting a home based business, it can be somewhat overwhelming trying to sort through the maze of information on the internet. The following 7 keys will enable you to make an informed decision in selecting the right home based business for you:1. Management
2. Company Stability
3. Leadership
4. Marketing and Training System
5. Products and Services
6. Compensation Plan
7. Your Passion for the Business1) ManagementBefore you join a home based business, you should determine the strength of the management team. You need to assess how experienced are the founders of the company by considering the following:* Does the professional and life experience of the founders provide a strong foundation for the future success and growth of the company?
* What is the founders’ vision for the future of the company?
* Are they supported by a dynamic executive team?
* Does the management team have experience in internet marketing and extensive and relevant experience in the products and services being offered?2) Company StabilityThe company history is a great indicator of its financial viability and stability. You should determine how long the company has been in existence, and how rapidly it is growing. You should also consider such factors as whether the company is international; and whether it is sustainable and debt-free.3) LeadershipDynamic and supportive leadership is critical in selecting the right home based business. You need to determine whether the founders, top leaders and your sponsor are genuinely committed to your personal and financial success.Dynamic leadership will foster a strong and cohesive team spirit and camaraderie within the community; this will facilitate the growth of your individual team members and ultimately the strength of your team. Overall, the commitment of seasoned leaders should extend beyond their respective teams to the whole community.4) Marketing and Training SystemThe leadership and management team should be supported by a powerful marketing system in addition to strong interactive training programs. While you don’t need some-one to continuously hold your hand, you need systems in place that will dramatically reduce your learning curve. The systems should be simple and duplicable so that your individual team members can be very successful regardless of their experience and skill set.5. Products and ServicesProducts and services is an important key to joining the right home based business. The demand for and marketability of products and services is critical to the success of all companies. The strength of the product and services will determine their marketability. You need to consider the following:* Can their products and services stand alone?
* How powerful is their product line? If required, are there complimentary services available?
* Would they attract a significant share of the market even if they were offered by a traditional company instead of an internet based company?
* How innovative are the products and services? Are they unique or revolutionary? Are they timeless? How much competition do they have?
* Do you strongly feel that they are ‘must have’ products and services?
* How widespread is their market? Is the market restricted to the country of origin? Are they of universal appeal? Are there numerous and diversified target markets to support them.6. Compensation PlanThe quality of the compensation plan is one of the factors you should consider in joining the right home based business. A strong compensation plan should provide a great incentive for you to excel. You need to consider the following factors:* Are there several streams of income?
* Do you make money from your first sale? If not, how soon can you make commission?
* Is there opportunity to make residual income?
* Is there opportunity to earn commissions from complimentary services or products?7. Passion for the BusinessMost of your decisions are probably based on facts while some are intuitive. As you assess whether you should join a home based business, you might be intuitively drawn to a company. You might resonate with your sponsor or other leaders in the business; you might be inspired by the strong team spirit; or you might be a passionate user of the products and services. Whatever the reason, the passion you feel may be the catalyst to your success in the business.As you can see, these 7 keys provide your personal checklist which is critical for you to make an informed decision to join the right home based business. As you turn these keys, you will open your door to financial freedom and the opportunity to enjoy a lifestyle beyond your wildest dreams.
Before You Begin Your Adventure in a Home-Based Business
The first thing you should consider in starting a home-based business is the type of business you are interested in beginning. Is it multilevel marketing, is it direct selling or marketing, is it internet or network marketing, or something in between those previously mentioned, or something else all together? The type of home-based business you choose will determine what kind of foundation will be more advantageous for your business. When you are starting out, it is very important that you have a complete understanding of each of the most common types of home-based businesses. You need an understanding of the way the business will be run. Will it depend entirely on your own efforts or will you have affiliates, down-lines, or up-lines or other agendas to follow? Is it really a business you own and that you control, or are you just a player in the line of a money flow in a business that belongs to someone else?There is a lot of material written on each type of home-based business. No home-based business has to be a mystery and each type has principles of its own. Each type has its own pluses and minuses. You may not like them all, and you should know the differences. The different types may indicate things or requirements like the amount of work that you will be required to do, the amount of money required to get started, or the amount of time necessary to be spent and when.How will you attract leads or make sales? How much of the money that you generate will be yours? How many down-lines or up-lines are allowed and from how many levels can you generate money? How much inventory will you be required to keep on hand? What kind of company support can you expect or are you on your own? How much client contact will be necessary and how are you expected to do it; cold calls, evening and weekend meetings, knowledge of internet or network marketing, or something else?The products and services of a home-based business are just as important as any other aspect. The more interested you are in the product or service that you are going to be involved with, the more effort you will put into being a success. At this point, I should say that the number one rule for starting a business should never be to make quick money. To consider a successful business, you must be serious about the foundation you have in the beginning. It is wise to have a strategy in mind as you begin your business. You cannot start out on a trip without a road map. Beginning your own home-based business can be as exciting as you want it to be or you can fall into pitfall after pitfall and loose hundreds of dollars and your interest in the business itself. With a little time spent researching the different types of home-based businesses that are available can save you money and disappointment. Sometimes the frustration suffered from a lack of research before you begin a home-based business can be the determining point when you give up.This may seem like a lot of effort before beginning a home business. Consider though, the effort you put in before starting a home business will allow more time toward making money once you get started. Money and success are the goals for every business. There is a learning curve for everything in life. The things that seem simple or unimportant, may be the road blocks on your road to success. Money is not the first and only measure of success. It is not even the beginning. There are so many things to consider before beginning your home business. There are schemes everywhere out there that are just waiting for the unformed person looking for a quick buck to buy into their hype. P. T. Barnum said, “There is a sucker born every minute.” He made a fortune on those suckers. Do you want to be part of that fortune?Do not be a sucker. Know what you want and know why you want it. Be aware of the most important areas that will make your business a success. You cannot be too serious about what you put your time, effort and money into. Whatever the outcome of your efforts at a home-based business are yours own. Take the time to make every effort to be a success. Learn the ropes and go into your business with your eyes open. A surprise does not have to be lurking around every corner. That is not to say that you will never be surprised, just that you will be prepared and not totally discouraged. It is as easy to be a winner as it is to be a loser, it just takes more preparation and awareness to be a winner. Think it over.