Have you ever wondered why so many businesses are advertising their opportunity as an easy home based business? Maybe like so many others, you have excused the idea thinking that if it’s that simple then everyone would do it. The “why isn’t everyone doing it” type of question is a classic naysayer response. Naysayers are the people who always have a reason or an excuse not to do something. Concerning the easy home based business ads, I am actually on the side of the naysayers and I’ll explain why.Easy home based business ads have become popular for no other reason than a company meeting the demands of the public. To prove this, just stop and evaluate the world of advertising as a whole and it won’t be long before you figure out almost all marketing is aimed at convenience. You see, we live in a world where instant gratification is a priority. We are living in a time where people want things, and they want them now. Hardly anyone has enough patience for the long haul, and rare is the person with enough perseverance to work until success happens.Why Promote An Easy Home Business If It’s Not Really Easy?The easy home based business promotions are comparable to the magic diet pill that allows you to shed the pounds effortlessly. Logically, do you believe the success rate with these types of programs is high or low? If you are answering with a swift low, you would be correct. Still, countless numbers of people are buying into the idea that results will miraculously appear.If you are setting up a marketing campaign for your product or service, what is the first thing you do? You would begin by asking what would appeal to your potential customers. In other words, you are looking for an attention grabber. Since most of the population is searching for a quick fix, or an easy solution to their problem, why should making money be any different? Promoting an easy home based business is simply a means to attract an audience who want to solve their money issues easily.How To Avoid The Easy Home Based Business BaitFirst, you must evaluate what is motivating you to start a business, or more importantly, an easy home based business. If it’s a quick fix to your money shortage issue that you seek, you’ll only find frustration. Overnight success is extraordinary in any line of work. If your goal is to produce a big return with little invested, this too will be a source of disappointment. That is the equivalent of praying to hit the lottery jackpot even though you failed to buy a ticket. I am not suggesting you put your faith in the lottery either, unless you wish to chase fantasies. When you chase fantasies poverty awaits you.Next, you should evaluate the risk and reward ratio. Typically, if there is little risk involved, the reward is little as well. This does not mean that the monetary investment needs to be massive in order for your return to be significant. However, if the investment is so insignificant that you can make a decision without even thinking about it, it usually means you will have to work harder or work longer to yield a substantial return. Also, when it is a lower risk proposition, procrastination or inactivity becomes quite easy. Low risk equals low value; low value equals low return which leads to very little overall productivity. The more significant the risk the more you have to lose, and the more it hurts, forcing you to do more activity to avoid the failure. Any opportunity that lists itself as an easy home based business usually means low risk opportunity. A low risk opportunity can be reduced to the idea of “no pain, no gain.”If you are truly seeking a real business that you can make money with, ignore the idea that an easy home based business exists. Yes, people are succeeding in home businesses every day, not because they are easy. Successes and wealth are built through sweat, tears, persistence, and a dedication to mastering new skills. Easy is a fantasy, and if you sow into fantasies you will reap failure and frustration.